I figure out where your customers go for help on the internet. And I make sure your brand is there when they arrive.

I'm a content strategist and editorial leader. I've spent fifteen years at lifestyle and wellness companies figuring out how to sound less like a brand and more like the kind of person you'd actually take advice from.

The brands that grow are the ones that make readers feel understood. At Apartment Therapy, the lifestyle verticals I helped launch grew to 42 million annual visitors. At Headway, I built the content presence from a blank page and shipped a Mental Health Resource Center that hit 7,000 monthly visitors in its first three months, entirely on organic search.

Most of my jobs have been some kind of "first." First content hire. First editorial team. First publication. That's the part I love: the recruiting, the rep-building, the early arguments about what "voice" actually means. I've run teams of up to 16, managed a $120k editorial budget, and reported organic growth numbers directly to executive teams and boards.